Council wins national recycling award
Released on 17 May 2018
The television presenter and mathematician, Rachel Riley, who hosted the awards, pictured with Dan Roberts and Lucy Judson from South Staffordshire Council, Vicki Hughes from Hadfield Wood Recyclers who sponsored the award category and Steve Eminton, Editor of letsrecycle.com
South Staffordshire Council has won a prestigious national recycling award in recognition of a campaign to engage with local residents and encourage more of the public to take part in recycling over the Christmas and New Year period.
The Council was praised for its multi-media 'Festive bin men of Christmas' campaign, which won the 'Best Local Authority Recycling Initiative' at the Awards for Excellence in Recycling and Waste Management in London on Thursday 10 May 2018.
The Christmas campaign sought to increase kerbside recycling participation over the Christmas period as well as improve the quality of material collected for recycling and composting. It also aimed to raise awareness of a new email alerts service from the Council and additional Saturday collections during the festive period as well as launch a 'Treecycle' scheme in the New Year to compost real Christmas trees.
At the heart of the campaign was an online advert calendar featuring recycling advice and 24 local bin men from Biffa Municipal Limited, who volunteered to deliver daily messages in the form of interactive moving images (Gifs) on social media in the lead up to Christmas. The festive images were all designed in a manner to encourage clicks and further engagement and featured daily hints and tips.
Councillor Mary Bond, Cabinet Member for Community Services at South Staffordshire Council, said, “This is fantastic recognition and I'm so pleased that the Waste and Recycling team's hard work has been recognised at these awards. We are always looking for creative and innovative ways to encourage our residents to reduce waste and reuse or recycle more and the enthusiasm of the bin crews was harnessed to place them right at the heart of the campaign and personalise the service. It's an excellent example of partnership working between the Council and its waste collection contractor, Biffa Municipal Limited and it's had a huge impact on increasing awareness of recycling.
“In 2016/17, we recycled 52% of household waste in the district and the Council consistently achieves high satisfaction rates for our kerbside waste and recycling service from our residents. Resident engagement and buy-in to this campaign greatly exceeded expectations and the number of hits on the Waste Management pages of the Council website trebled while the number of page likes on the Council's Facebook page increased by 70% in large part due to this campaign.
"Most importantly, the campaign had an extremely positive impact on the quantity of recycling waste and the Council recorded the highest weight of recyclate ever collected in one week - 320 tonnes - immediately after Christmas. In addition, over two weeks in January 2018 the team collected 500 real Christmas trees at the kerbside and these were subsequently composted at a local facility."
Other organisations shortlisted in the 'Best Local Authority Recycling Initiative' at the Awards for Excellence in Recycling and Waste Management were Barnsley Metropolitan Borough Council, the Surrey Waste Partnership and the Bristol Waste Company.
For further details contact
South Staffordshire District Council
Tel: 01902 696000