Advert, signs and fly-posting

If you are putting up signs, posters or any other form of advertisements then you may need Advertisement Consent and also if the signs are to be sited on highway furniture, consent may be required from the Highways Authority (Staffordshire County Council).


  • Fly posting can harm the appearance of the district
  • Adverts posted on the side of roads can create a danger to highway users
  • Lots of signs in one area can be confusing

What's and advert?

An advertisement can be presented in many different formats. These can vary from posters, placards, signs, flags, price boards, estate agent boards and many other formats.

Some adverts may not require Advertisement Consent due to the nature of the advert. Before erecting any advertisements, you can obtain further information by visiting the Planning Portal website.

The Law

Under planning and environmental legislation, we can remove signs, posters or any other form of advertisements which do not benefit from Advertisement Consent.

We can also issue a fixed penalty and prosecute if you put do not obtain the relevant consent before erecting signs, posters or any other form of advertisement.

How can we help you?

If you are thinking of erecting signs, posters or any other form of advertisements, you could submit a pre-application to obtain informal advice regarding the likelihood of receiving advertisement consent. You can obtain further information regarding this by visiting

You may also wish to advertise in the ‘Review' which is a free publication distributed to all 46,000 households within the district. You can supply your own artwork for the advertisement or we can create it for you free of charge by our professional designers. For further information, email

How to apply for a advertisement consent?

If you want to apply for Advertisement Consent, you can access and download the relevant form via the Council's website or apply online using the Planning Portal website.

Require further information

If you require any further information or have any questions, please visit our website or email


Get in touch


South Staffs Council

Wolverhampton Road, Codsall

South Staffordshire


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