If you are putting up signs, posters or any other form of advertisements then you may need Advertisement Consent. If the signs are to be sited on highway furniture, consent may also be required from the Highways Authority (Staffordshire County Council). Why? Fly-posting can harm the appearance of the district Adverts posted on the side of roads can create a danger to highway users Lots of signs in one area can be confusing What's an advert? An advertisement can be presented in many different formats.These can vary from posters, placards, signs, flags, price boards, estate agent boards and many other formats. Some adverts may not require Advertisement Consent, due to the nature of the advert. Before putting up any advertisements, you can obtain further information by visiting the Planning Portal website. Planning Portal The law Under planning and environmental legislation, we can remove signs, posters or any other form of advertisements which do not benefit from Advertisement Consent. We can also issue a fixed penalty and prosecute if you put do not obtain the relevant consent before putting up signs, posters or any other form of advertisement. How can we help you? If you are thinking of putting up signs, posters or any other form of advertisements, you could submit a pre-application to obtain informal advice regarding the likelihood of receiving advertisement consent. You can obtain further information regarding this by visiting Do I need planning permission? You may also wish to advertise in the ‘Review' which is a free publication distributed to all 46,000 households within the district. You can supply your own artwork for the advertisement or we can create it for you free of charge by our professional designers. For further information, email firstname.lastname@example.org. How to apply for an advertisement consent? If you want to apply for advertisement consent, you can apply online using the Planning Portal website. Apply online Further information If you require any further information or have any questions email email@example.com.